After years of lugging around the mighty (heavy & cumbersome) STC4017, BBC outside broadcasters must have been absolutely delighted, in the mid-1950s, by the arrival of the 4037! Designed specifically for the burgeoning new medium of television, the STC4037 was a triumph of British understatement! Even by modern standards it is light (260g) and well-balanced, and its slender, tapered, profile feels very comfortable in the hand. Also the black shrivel enamel finish is non-reflective under TV lighting. The 4037 was so beautifully minimal and unobtrusive (and black) that it soon became affectionately known as ‘The Stick’. ‘The Stick’ came in 2 sizes, the 21.3cm long version, the STC4037A, and the shorter 13.6cm STC4037C. The short version had slightly less bass response but was extremely unobtrusive, all but disappearing in the presenter’s hand.
A couple of TV clips from the 1960s featuring the STC4037 :-
Gwyn Thomas talks to Alan Whicker about the Chip Crisis
A great Liverpool band The Undertakers with 4037 on vocals
Click Here For Short Sound Clip.
Meanwhile here is another couple of suggested uses!!

Crisp snare, nice fat toms, and smooth detailed cymbals, and so much bottom end that the kick mic was nearly redundant! Job done!
Here is a short live clip of this kit with the 4037 as pictured.